UK missing out on HD

Posted by World


A staggering majority of UK consumers are not getting the best out of their high-definition (HD) televisions, according to a survey. Although 56% of UK households now have an HD television, 91% still watch standard DVDs and get their television through standard set-top boxes. Full HD broadcasting can be viewed from Sky, Virgin and Freesat but will eventually be available on Freeview. For full HD, films must be played on an HD-DVD or Blu-Ray player.

Games consoles that some consumers have already offer HD content. Sony's PlayStation 3 already has a Blu-Ray player built in, and the next versions of Microsoft's XBox 360 and Nintendo's Wii are rumoured to include Blu-Ray as well. However, the survey of 2000 adults showed 81% admitted to not getting the best from any of the hi-tech gadgets around their homes - from mobiles to laptops.

That means that many consumers who have all the technology in hand to view full HD may not be setting up the devices and the cables properly to do so.

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